People said no one would watch. People said it wouldn’t last. People said there’s no way viewers will keep watching season after season. And yet, dancing fever struck a chord.

Especially last fall.

Who would have thought that Helio Castroneves, an IRL driver and 2-time Indianapolis 500 champ you wouldn’t know unless you kept track of the track, would win Dancing With The Stars and bring in the show’s highest ratings in the country right here in Indianapolis?

Well Hoosiers loved Helio and Julianne so much that Ms. Hough is performing the National Anthem at this year’s Indianapolis 500. I’m not sure if some people (including Hoosiers) realize how big of a deal this is. This is the largest single-day sporting event in the world, seen by racing fans around the globe. This could definitely help Julianne gain exposure as a recording artist.

But she’s not the point of this post. RTV6 (WRTV – ABC) has secured Helio Castroneves to be our “Driver Analyst” on Trackside 6 this year.

Amazing.

To that end, it has to be promoted. Here are the spots we’re using on-air to let the viewers know.

My boss wrote the spot, I produced and edited. Let’s just say, that I’m more than impressed these spots made it to air; especially considering we turned these in less than 6 hours (including audio cuts, hunting for video and crazy post-production to make that ribbon dance around Helio).

Enjoy.