Every year the networks bring in big advertisers to showcase what’s coming next year and where there will be great improvements. They’re called the “Upfronts,” and each network holds their own. There’s a lot of bull that gets tossed around usually, but you can get a great idea of the new shows coming in the fall.

Locally, affiliates invite their big clients in to watch a closed circuit feed of the “Upfronts,” which take place in New York. At most stations a special video is then produced to hand out to advertisers, to show them what’s coming this fall.

We receive a lot of content from network for this presentation, but sometimes logos have to be covered up or changed. And sometimes you need elements that don’t exist. Here’s just a sampling of some projects from today:

Network Upfront ID
Since sometimes our clients are national, we needed a transition device that would cover a big jump cut and remind people where we are.
http://www.sethkeever.com/wp-content/uploads/2008/06/network_upfront_id.flv

Network Upfront Endtag
ABC’s “Black Pearl” is pretty, but we wanted to use our ABC/RTV6 logo at the end. This took a while to fake…
http://www.sethkeever.com/wp-content/uploads/2008/06/network_upfront_entag.flv

That’s where we’re at right now. I’ll be updating this post as I finish more elements, including a pretty awesome daily program lineup, if all goes as planned.