“What in the world is a POP?”

That’s the question I’ll bet you’re asking yourself. Well, it’s one of those fancy TV acronyms like NTSC (Never Twice the Same Color or National Television System Committee), JVC (Junk Video Corp or Victor Company of Japan) or NAMBLA.

POPs are “Proof of Performance” spots; basically, a spot to promote what we did. You’ll often see POPs after ratings periods, following elections, at the end of the year and any time there’s a really big story that particular station covered especially well.

Here are two POPs we threw together during May sweeps. The same person wrote both, then I picked SOTs and edited/graphic-ed the spots.