June 2008 Each year the network holds a presentation for clients called the “Upfront.” At the presentation, the advertisers are shown clips from new shows and network management lays out the strategy for the next season.
Affiliates often create their own presentation, utilizing the network’s video and graphic elements. I created a series of elements to present our national advertisers.
The first is a montage of the big events ABC will feature this next year. Those events include expanded NASCAR coverage, the Rose Bowl, the Academy Awards, the CMA Awards and the NBA Finals.
http://www.sethkeever.com/wp-content/uploads/2008/06/rtv6_upfront_montage.flv
Since this will be presented on a national level, it was important to provide custom features for the clients. We used these elements to transition between segments and remind the advertisers that we’re the ABC-affiliate in Indianapolis by using our legal ID.
http://www.sethkeever.com/wp-content/uploads/2008/06/network_upfront_entag.flv
