Here’s a first peek at the latest campaign we’re running at RTV6 for 6 News at 7:00.

These spots should debut over the weekend.

I think we did a great job, considering how quickly we put this spot together. We took more than half of the stills on Wednesday, grabbed the other images from stock photography and composited everything together in only 8 bench hours.

Steve B. took all the stills we used, except for the guy at the desk. I did all the Photoshop work to cut elements out from the background, and duplicate elements to become background plates. And I did the After Effects “camera” work and design. I must say, it came together nicely.

Look for it this weekend.

Well, not exactly.

Starting next Monday (July 7th), 6News at 7:00 will be sponsored solely by Chevrolet. When I say “solely” I mean whatever that word means.

There’s going to be one 90 second commercial break in the middle of the show, and that’s it. No other, “we’ll be right back” or “stay tuned or else we’ll come kidnap your dog.” Just one break. Featuring one of Chevrolet’s “MVPs of MPG.”

As part of the arrangement, RTV6 is producing those 90 second commercials. We’re going to feature a different car each day (Monday-Thursday), and then wrap it all up with all four cars on Friday.

We shot all of the spots last week using a local showroom (can’t say which dealer, because it’s supposed to look generic). If you can guess the dealership we used when the spots run next week, you’ll win something. But it probably won’t be worth anything.

Of course, one commercial break wouldn’t be enough incentive to get most people to watch a newscast, so there’s this additional gem:

The single-sponsored week of news will also feature the Gas Card Watch & Win contest. Right now viewers can register to win $100 gas cards by visiting the theIndyChannel.com. 6News Chief Meteorologist Kevin Gregory will announce a registered name during his forecast that week. That person will have six minutes to call and claim the $100 gas card.

-rtv6gm.com (the blog of RTV6 General Manager and Vice President Don Lundy)

Sounds like a pretty good deal to me.