I had to literally laugh out loud when I watched this video.

http://www.videotoorder.com/introvideo.flv
  • Did you know that 85% of your prospects will visit your website before contacting you?
  • What will happen when they get there? Does your website look professional?
  • Do you have video on your website? You have to have video on your website.
  • It also give you credibility. Showing visitors that you exist and aren’t another web-only business.

I only have a few points to make about this “professional” “website”:

  1. 85% of potential customers visiting your website sounds reasonable. But if your website looks anything like what they’re suggesting it should look like, no one will be coming to your business.
  2. When they get there: If they see video and are Digital Natives, they’ll think you’re not professional. If they are Digital Immigrants they’ll think you’re a highly successful company with tons of cash on hand. Know your target demo!
  3. You do not have to have video on your website. Many businesses have no reason to have video. VIDEO DOES NOT MAKE YOU SUCCESSFUL!
  4. Did you know web-only businesses can make videos too? No shit!

Original here.